Archives for December 2015
Algorithm changes AGAIN?? Semantic search driving traffic now…not KEYWORDS? Now my page load times and social engagement affects my search rankings?
Maybe you missed our March 2015 event “Emerging Trends in Advertising and Marketing“, too bad! Arthur Chan, SVP of Digital Marketing at Palisades Media Group and Jory Des Jardins, SVP of Global Strategic Alliances at She Knows Media/BlogHer laid down the revolution underway in the advertising and media landscape. Scary stuff!
Are you tracking the rankings for the latest social listening, monitoring, measurement and analysis solutions and the best social media marketing blogs? Staying on top of the generational differences in use of social media networks?
MENG member Phyllis Grove pinged in that 74 percent of all Internet traffic will come from video by 2017. Our 11-4 MENG event : “Behind the Curtain: Traction’s ‘Users Happen’ Video Campaign for Lenovo” looked at how video is transforming advertising, content production and brand relationships with audiences.
Google the term “digital transformation” and your search will return articles from a predictable assortment of consulting firms, hardware and software vendors and publications like Forbes and Tech Crunch. diginomica has its fair share of case studies covering various aspects of this fashionable expression.
Why is everyone chasing this ephemeral topic? Based on everything I’ve read, those who truly ‘get it’ understand that ‘going digital’ extends far beyond a limited call to retune one’s web and social presence. It encompasses a movement to rethink the entire customer experience and extended supply chain for purveyors of both products and services.