Maybe you missed our March 2015 event “Emerging Trends in Advertising and Marketing“, too bad! Arthur Chan, SVP of Digital Marketing at Palisades Media Group and Jory Des Jardins, SVP of Global Strategic Alliances at She Knows Media/BlogHer laid down the revolution underway in the advertising and media landscape. Scary stuff!
Some of the topics we dove into…everyone is becoming a content creator/publisher, no industry-wide agreements around viewability standards, new mobile ad formats coming on line every other hour, continued fragmentation of the media marketplace and agencies morphing into SEO and social media as ad buys shift to lower revenue digital placements, publishers struggling to find data scientists as programmatic buys taking off among bigger advertisers, contextual native ads increasing, user id’s replacing cookies for data tracking across channels and increasing consumer concerns around privacy/use of ad blockers.
What are you recommending to your company/clients about optimization of their advertising dollars?
How are you assessing the latest advertising alternatives available to your brand?
What advertising performance metrics matter most for your business and why?