MENG member Phyllis Grove pinged in that 74 percent of all Internet traffic will come from video by 2017. Our 11-4 MENG event : “Behind the Curtain: Traction’s ‘Users Happen’ Video Campaign for Lenovo” looked at how video is transforming advertising, content production and brand relationships with audiences.
- Globally, consumer internet video traffic will be 80 percent of all consumer Internet traffic in 2019, up from 64 percent in 2014. This percentage does not include video exchanged through peer-to-peer (P2P) file sharing. The sum of all forms of video (TV, video on demand [VoD], Internet, and P2P) will be in the range of 80 to 90 percent of global consumer traffic by 2019.
Internet video to TV doubled in 2014. Internet video to TV will continue to grow at a rapid pace, increasing fourfold by 2019. Internet video to TV traffic will be 17 percent of consumer Internet video traffic by 2019, up from 16 percent in 2014.
Consumer VoD traffic will double by 2019. HD will be 70 percent of IP VOD traffic in 2019, up from 59 percent in 2014.
Content delivery network traffic will deliver over half of all internet video traffic by 2019. By 2019, 72 percent of all Internet video traffic will cross content delivery networks, up from 57 percent in 2014.
The Mixto analysis shows Facebook on par now with Youtube in video advertising hot spots.
ClickZ sets the context…”Live-streaming video exploded in 2015 with the introduction of Meerkat and Twitter-owned Periscope, and brands like GE and Smart USA used them to highlight important events. Also this year, AOL introduced a host of new premium video ad formats, and Facebook began challenging YouTube by attracting videos from top brands. Meanwhile, YouTube’s engineers have been busy making its videos more appealing to vertical viewers, and Google has simplified video advertising by integrating YouTube TrueView ads with the AdWords dashboard. Even more recently, Instagram launched 30-second video ads, and made its video advertising available to marketers in more than 30 countries. Prior to this month, brands using the platform were limited to just 15 seconds of video content. Now, they can use Instagram to extend the reach of their 30-second TV spots.”
And thanks to Syndacast, here are the latest trends in vidoe marketing for 2015:
RESOURCES FOR VIDEO MARKETING:
Boosting brand awareness and engagement ranks as the top application of video in B2B online marketing programs, according to the latest annual B2B video content marketing study from the Web Video Marketing Council (WVMC), Flimp Media and ReelSEO. While limited budgets are the leading production challenge, 41% of respondents said their video marketing budgets have increased from last year, including almost 3 in 10 whose budgets have grown by more than 10%.
In the Lenovo campaign, Traction leveraged Vidyard’s video marketing tools to create their campaign.
Webinar 11-11-2015: Using Video Marketing for Awareness and Engagement: Content Marketing Institute
What’s your experience using video in your advertising? What challenges does it present? What benefits does it bring your targets?