Google the term “digital transformation” and your search will return articles from a predictable assortment of consulting firms, hardware and software vendors and publications like Forbes and Tech Crunch. diginomica has its fair share of case studies covering various aspects of this fashionable expression.
Why is everyone chasing this ephemeral topic? Based on everything I’ve read, those who truly ‘get it’ understand that ‘going digital’ extends far beyond a limited call to retune one’s web and social presence. It encompasses a movement to rethink the entire customer experience and extended supply chain for purveyors of both products and services.