MENG Event: “Behind the Curtain” : Traction’s “Users Happen” Video Campaign for Lenovo

The award-winning SF interactive agency, Traction, will present a “behind the curtain” insider’s look at the strategy behind and results of their Lenovo video campaign “Users Happen”.

Four Traction team members will discuss different elements critical to the success of the Lenovo video campaign including an in-depth discussion of the story behind the campaign – campaign goals, how the campaign concept was developed and has evolved, challenges faced along the way, performance and early business results. Learn how Traction has made video the 2nd highest source of leads for Lenovo.

Non-Members: $35 –

Members: Login to register

WHO’S ON DECK

Four Traction team members will discuss different elements critical to the success of the Lenovo video campaign including an in-depth discussion of the story behind the campaign – campaign goals, how the campaign concept was developed and has evolved, challenges faced along the way, performance and early business results. Learn how Traction has made video the 2nd highest source of leads for Lenovo.

Speaker Bios:

Adam Kleinberg is the CEO of Traction, an agency in San Francisco that believes everything is interactive. MediaPost named Adam an OMMA All-Star in 2013, an award given to the three most influential digital creatives in the U.S. each year. Adam is a regular columnist for Ad Age and has also been published in Forbes, Mashable, Digiday and Entrepreneur and has spoken at SXSW, Ad Age Digital, ad:tech and iMedia Summits.

 Chris Harmon is the principal at theBATstudio, a boutique strategy consultancy providing brand, marketing and operations strategies that accelerate business velocity. BAT has been engaged with Lenovo for over three years, focused on growing B2B awareness and marketshare through the Relationship Marketing team. BAT’s clients have included Ascension Health, Eloqua, Marketo, Lending Club, Callidus, Lattice, TRUSTe, SuccessFactors and dozens of others.

Lauren McGehee, Brand Strategist, is a graduate of the VCU Brandcenter in Virginia. She began her advertising career at The Richards Group in Dallas, TX. After a move to San Francisco, she has worked at several agencies to uncover insights for MINI Cooper, Greyhound, Microsoft, and Walmart. At Traction, she continues to add to her digital toolkit for clients like Lenovo, ForgeRock, and California Bank & Trust.

Eve Wakeland, Account Supervisor, moved to the Bay Area to put her account and project management skills to work in the pharma space with companies such as Neutrogena, Gilead, Actelion, Genentech, and BioMarin to create award-winning work. She is the account lead for all California Bank & Trust and Lenovo efforts.

WHEN AND WHERE: NEW DATE!

Wednesday November 4, 2015

Traction San Francisco Office (note this is a mile from BART)
Room address: 1460 Pine Street

Main office adjacent @ 1349 Larkin Street (between California and Pine)
San Francisco, CA
Map

THE FLOW:
6:30 – 7:00pm      Networking over light dinner & beverages
7:00 – 7:15pm       Announcements & introductions
7:15 – 8:15pm        Presentation & Q&A
8:15 – 8:30pm       Networking & wrap-up

COST:
Members:   Free
Guests & Non-Members:  $35/person

EVENT RSVP: Please RSVP no later than noon on Monday November 2nd as we are required to give a 48-hour notice to our room setup and catering partners.  

MENG welcomes its members and other senior executives in Marketing, Sales, Advertising, PR, Market Research, Strategy, Branding, and related fields.

Non-Members: $35 –

Members: Login to register 

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