With the April 2015 Google algorithm update now including a site’s mobile responsiveness in the factors determining search engine ranking position (SERP), the SEO playing field has once again shifted into new territory. While this recent Google update only affects mobile search results and in effect, rewards sites for large text not requiring tapping/zooming and other user interface (UI) elements, all sites will benefit from testing their mobile responsiveness and relaunching with mobile CSS (style sheets) given that mobile visits have finally overtaken desktop and sites continue to see strong growth in site traffic from mobile (smartphone and tablet) devices and browsers.
In 2015, in order to identify leaders in mobile site design within the travel vertical, Leapup Marketing reviewed over 30 destination marketing organization, tour packager and travel supplier/outfitter sites. Based on their analysis, they were able to identify five best practices in mobile site design for travel sites, ensuring an optimal user experience in mobile. Learn more…
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