Gail Moody – Byrd (@gailmoody) is currently Center of Excellence Lead, Digital Governance, at SAP, where she advises 25 social media teams globally on strategy, structure and performance. She is recognized as expert in digital/social media strategy, with proven track record of driving demand through innovative multi-channel marketing initiatives. She built that track record during her 8 years at SAP as the Community Engagement Marketing Lead for the groundbreaking SAP Community Network and as the lead Integrated Planning Digital Strategist for SAP’s top priority businesses.
Gail was named AdAge Top Digital Marketer in 2013 and 2014 based on thought leadership blogs and reputation and a FierceCMO Woman to Watch in B2B Marketing in 2014.
Prior to SAP, Gail’s was Senior Director of Enterprise Marketing for Palm, Inc, Earlier in her career, Gail held a number of Brand Marketing and Strategic Consulting roles with Levi Strauss &Co., McKinsey & Company and more. She earned an MBA from Harvard Business School and a BA in Economics from Spelman College.
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