Award-winning marketing expert Linda J. Popky, the founder and president of Redwood Shores-based Leverage2Market Associates, transforms organizations through powerful marketing performance. Her clients range from small businesses and consultants to mid-sized companies and large Fortune 500 enterprises. She’s been involved with many of the Silicon Valley companies who developed and deployed the technologies that have changed the world over the last twenty-five years, including Sun Microsystems, Cisco Systems, NetApp, PayPal, Plantronics, Autodesk, Applied Materials, and others.
A consultant, speaker, and educator, Linda has been named one of the top women of influence in Silicon Valley and inducted into the Million Dollar Consultant® Hall of Fame. She is the past president of Women in Consulting and is a member of the Watermark Strategic Development Board. The first marketing expert worldwide certified to offer the Private Roster™ Mentoring Program for consultants and entrepreneurs, Linda has taught marketing at San Francisco State University’s College of Extended Learning, University of California Santa Cruz Extension in Silicon Valley, and West Virginia University’s Integrated Marketing Communications program.
Linda holds an MBA and a BS in Communications from Boston University. Her new book Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters¸ was released in March 2015. A classically trained pianist, Linda has also produced Night Songs, a CD of classical piano music.
Company website: leverage2market.com
On LinkedIn: http://www.linkedin.com/pub/linda-popky/0/435/1a1
On YouTube: http://www.youtube.com/L2Massociates
Linda On Facebook: http://www.facebook.com/linda.popky
Linda’s Marketing Leverage Blog: www.facethecustomers.com
Linda’s Marketing Thought Leadership Podcast: www.marketingthoughtleadership.com
The Book: www.marketingabove.com
What I bring to MENG and can be helpful with to other members:
A wealth of experience in all aspects of marketing, including agency, corporate and consulting. Broad background and experience in many facets, from strategy development to product marketing, market development, intelligence, field marketing, partners, channels, marcom, and more. Plus an interesting perspective on where marketing is going and what today’s marketers need to do to get heard.
What I’m most proud of career-wise:
Publishing my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters in early 2015.
What I’m interested in getting from MENG:
Meeting other senior marketing professionals. Good stimulating discussions about where marketing is today and where it’s going. Exposure to new and innovative marketing programs and initiatives.