Michele Maguire is Vice President of Customer Success at Quintype, which is a refreshing take on the technology that digital publishers and content studios need to develop content and engage audiences.
Michele has had an enriching publishing career in many areas of technology. She was lucky to land her first advertising sales job in San Francisco, just as tech media began its meteoric rise and has worked with incredible people on the edit, advertising and operations teams for iconic brands and market rocking conferences in software, security, networking, customer service, IT support, chip design and the video game industry.
What I believe: Great content engages audiences.
Michele notes “My role has always been on the business side. I credit my first boss, a brilliant and crusty editorial type who never tired of drilling me on the church V. state statute of editorial and advertising, for my abiding respect for the power of content. His words have never rung truer than today, when all of the advertising technology in the world cannot help you if your audience is not interested in your content.”
Here is one of her favorite examples of engaging content (+ full disclosure this runs on the Quintype platform)